First impressions are quite important when it comes to gaining new customers. Your website is your hardworking salesman that shows off who you are and what you have to offer. In today’s market, your website is so much more than a simple informational representation of your business. It...

Promoting your business on all corners of the web is vital to an effective digital marketing plan. From effective keywords to banner ads across a network of millions of websites and apps, or even sponsored search results that target customers specifically looking for someone like you, managing your...

To create a statement in the current atmosphere of saturated information, a professional website needs to be tailored for search algorithms. That’s where SEO comes in. SEO stands for Search Engine Optimization. It sounds like a mysterious marketing term, but the basic idea is simple – using keywords,...

Imagine the possibility of sending pertinent information to the people that have told you they are interested in what you have to offer. Email is a highly effective form of advertising when done properly. An engaging email marketing strategy will capture your clients’ attention longer than just a blip...

Facebook, Instagram, and Twitter…this is where your customers are. Not only does social media give you the opportunity to attract new customers, it allows you to bring existing customers into your community. Brand loyalty—a personal attachment to your company’s voice and message— means repeat business and referrals. Your...